When creativity meets craftsmanship, truly remarkable results follow. That was the case at MAPIC 2025, where KCC (www.kcc.be) — a European leader in themed entertainment design and construction — once again impressed visitors with a bold, immersive exhibition stand. The stand was designed, constructed, and built by CannesExpo , continuing a successful collaboration that has flourished over multiple years.
Each year, MAPIC, held in Cannes, brings together global leaders from the retail, leisure, and real estate industries to explore the future of commercial and entertainment spaces. For KCC, whose work brings stories and worlds to life through themed attractions and immersive environments, it’s the perfect stage to showcase innovation and creativity. For CannesExpo , it was another opportunity to demonstrate the power of exceptional design and execution — and to build upon a trusted partnership that has delivered outstanding results year after year.
A Partnership Built on Trust and Vision
The collaboration between KCC and LyonExpo goes far beyond a single project. Over the years, the two companies have developed a strong and enduring working relationship, grounded in mutual respect, creativity, and technical excellence.
KCC’s team is known for its visionary approach to themed entertainment — creating awe-inspiring experiences that blend storytelling, technology, and artistry. CannesExpo ’s role is to translate that vision into a physical environment that captures attention, communicates brand identity, and engages visitors. Together, the teams have refined a process that allows creativity and precision to coexist seamlessly.
For MAPIC 2025, KCC once again trusted CannesExpo to bring their stand to life from concept to completion — handling design, construction, logistics, and installation with total commitment to quality and innovation.
A Bright, Immersive Design
The stand’s design centered around light, storytelling, and scale, echoing the immersive spirit that defines KCC’s work. Two massive light boxes formed the stand’s main visual anchors, glowing with vibrant imagery of KCC’s most exciting themed entertainment projects. Visible from across the exhibition hall, they set the tone for a space that was as eye-catching as it was inspiring.
Behind them stood a tall, sculptural feature wall, designed to create height, depth, and visibility. This wall integrated a collection of smaller illuminated light boxes, each dedicated to a specific KCC project. The result was a visually dynamic gallery that celebrated the company’s global portfolio — from theme parks and visitor centers to immersive brand experiences and attractions.
At the center of the wall, a large 85-inch screen presented KCC’s projects in motion. The cinematic visuals showcased how design, construction, and imagination come together to produce environments that entertain, educate, and inspire. The combination of bold lighting, moving imagery, and architectural structure made the stand a true highlight of the MAPIC exhibition floor.
Interactivity Meets Hospitality
LyonExpo’s approach is always to design stands that not only look spectacular but also invite engagement. At MAPIC, the KCC stand featured a large, custom-built welcome desk, serving as both a reception point and an interactive experience zone.
Integrated into the desk was a 65-inch touchscreen, allowing visitors to explore KCC’s extensive portfolio of themed entertainment projects. The interactive interface gave users direct access to videos, images, and detailed project information — turning the stand into an interactive showcase rather than a static display.
This feature proved especially popular with MAPIC attendees, enabling KCC’s team to guide visitors through their world of creativity in a hands-on, memorable way. Combined with the stand’s open layout and inviting atmosphere, it created a space where curiosity naturally led to conversation.
Precision, Passion, and Partnership
Delivering a project of this scale at an international event like MAPIC requires meticulous planning, coordination, and on-site expertise. CannesExpo ’s experienced team oversaw every stage of the build, ensuring flawless execution and timely delivery.
This long-standing partnership between KCC and LyonExpo has been defined by consistency and trust. Both companies share a commitment to excellence — and a passion for creating experiences that leave a lasting impression. Over multiple years of collaboration, that shared ethos has led to exhibition stands that not only attract attention but truly tell a story.
A Shared Commitment to Experience Design
For LyonExpo, working with KCC at MAPIC 2025 represented more than another successful build — it was a continuation of a partnership grounded in creativity and innovation. Together, we’ve proven that an exhibition stand can be more than a space; it can be an experience in itself.
By blending immersive lighting, interactive technology, and architectural form, CannesExpo once again helped KCC stand out as a leader in themed entertainment design and construction. The MAPIC 2025 stand was not just a structure — it was a story brought to life.
About CannesExpo
Based in France, LyonExpo specializes in the design, construction, and installation of custom exhibition standsacross Europe. From concept to completion, we help brands turn their vision into immersive experiences that captivate audiences and elevate their presence at international events.
Our long-term collaboration with KCC is a testament to what’s possible when creativity and craftsmanship come together — year after year, project after project.
