We are proud to announce that CannesExpo has once again partnered with DANZKA Vodka to design and build their exhibition stand at the TFWA World Exhibition & Conference in Cannes—marking our third consecutive yearsupporting this iconic global brand. Each edition brings new creative challenges and opportunities, and this year’s stand is a perfect example of how thoughtful design can elevate brand visibility and visitor engagement.

A 30m² Stand That Combines Scandinavian Minimalism With High-Impact Branding

For the 2025 edition, we delivered a 30m² custom stand centered around DANZKA’s distinctive, minimalist brand identity. The overall design draws inspiration from Scandinavian aesthetics—clean lines, balanced shapes, and a strong sense of clarity.

A key visual highlight is the use of large illuminated light boxes wrapping the stand. These high-resolution backlit images create an impressive visual presence, showcasing DANZKA’s full product range and reinforcing the brand’s premium positioning. Between the light boxes, we installed structural panels fitted with display shelves, designed to elegantly present the bottles at eye level and encourage visitors to interact with the products.

Welcoming Spaces for Meetings and Tastings

Because TFWA is a place where business relationships are built, comfort and hospitality were core design priorities. The stand includes several dedicated seating areas, each arranged to support meaningful conversations in a professional yet relaxed environment. The mix of modern chairs and round tables adds warmth while maintaining DANZKA’s sleek aesthetic.

These spaces were intentionally positioned to offer privacy without closing off the stand, enabling both calm discussions and open visibility to passing visitors. Whether meeting with distributors, partners, or new prospects, the DANZKA team enjoyed a versatile and inviting environment tailored for productivity.

A Fully Equipped Storage and Preparation Area

Behind the polished front-of-house lies one of the stand’s most important features: a large private storage room with a fully equipped kitchenette. This dedicated area allows the team to:

• Store a substantial quantity of bottles and tasting materials

• Prepare drinks and cocktails throughout the event

• Manage service discreetly and efficiently

• Keep the public areas clean and well-organized

Having this functional space is essential for a beverage brand at TFWA, where product tastings and hospitality play a central role in the visitor experience.

A Partnership Built on Trust and Consistency

Collaborating with DANZKA Vodka for the third year in a row is a true point of pride for our team. It demonstrates not only the confidence the brand places in CannesExpo ’s expertise, but also our shared commitment to delivering high-quality, brand-centric exhibition experiences at one of the industry’s most important trade events.

Each project deepens our understanding of DANZKA’s values, allowing us to refine the design year after year and bring new ideas to life while maintaining a consistent visual identity. We look forward to continuing this partnership and elevating the DANZKA presence at future editions of TFWA.

Looking Ahead

At CannesExpo , we believe that every stand should tell a story—one that reflects the brand’s personality, engages visitors, and supports the team on site. The 2025 DANZKA stand is a testament to what can be achieved through a mix of creativity, technical construction, and close collaboration.

If your brand is preparing for TFWA Cannes or another major exhibition and wants a custom-built stand that combines aesthetics, strategy, and practicality, our team would be happy to help bring your vision to life.

The TFWA World Exhibition & Conference provides an unparalleled opportunity to meet key industry decision-makers. This year’s edition (October 1-5 in Cannes) opens new avenues for expanding your professional network.l.

 PALAIS DES FESTIVALS, CANNES, FRANCE.

The Danzka booth, covering an area of 30 square meters, provides a unique immersive experience with two open sides. Inviting visitors to explore the elegance of the brand, the space combines modern design with a warm ambiance. Exclusive tastings of Danzka Vodka, stylish presentations, and a captivating atmosphere make this booth a must-visit, where innovation and style converge.

Explore the Newmark booth, spanning 43 square meters with only one open side. Featuring four companies, this booth incorporates cabinets directly into the wall structure, providing each business with a distinct exhibition space. This clever design enables personalized interaction with the products and services of each company. Visitors will discover a captivating environment, encouraging in-depth exploration of the various offerings presented.

Discover the Tru Virtu stand, covering 16 square meters with two open sides, offering an eye-catching design despite a limited budget. Multiple lightboxes and a large 65-inch screen ensure to draw the attention of passing visitors. By using custom furniture and specially designed and manufactured product displays, the exhibition highlights the latest premium wallets and accessories in a visually captivating manner.

If you are exhibiting at TFWA in Cannes and are you looking for a custom stand solution to stand out from the crowd, talk to your local stand builder. We have affordable custom solutions starting from €395 per square metre turn-key. Contact us to find out more!

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On the 13th of October we where approached if we could build a stand for TFWA and seven days later we needed to start building. We excepted the challenge and provided Lafferty & Sons a 14m2 bespoke stand on TFWA 2021

Lafferty & Sons contacted us on the 13th in the afternoon with the story that they just heard that they would get a spot on TFWA and that they where desperately looking for stand builder who could provide them with some walls and hopefully some graphics as the build up would start in 7 days. We did hesitate but as it was a 14m2 stand, our reply was to ask if they had a design they used for other trade shows so we could see how close we can get to realising proper stand. They send us some renderings of a different stand and we made design close to these renderings including custom showcases, graphics on all walls, a bespoke reception desk and a large storage. As it was a problem for Lafferty & sons to provide the graphic files on time we agreed that they send us the logo files so our designer could create the graphics needed.

The next challenge was to get everything printed on time, get the wood in to build the walls, the custom showcases etc. But with our local connections we got this problem tackled as well. The fiurniture was no problem as we have a large stock of furniture. Than we had hire more people as we already had another stand of 30m2 on TFWA and limited time to build with 2 stands. Getting permission to build was easy as we know all the requirements from the Palais de festival and with all paperwork taken care of by our expo manager we could start with the build on the 20th and we could deliver the stand on the day before the show. After assisting Lafferty & Sons to get all their bottles and supplies to stand, nothing stood in their way for a successful TFWA and plans are already made for a better and bigger stand next year!

If you are exhibiting in Cannes and are you looking for a custom stand solution to stand out from the crowd, talk to your local stand builder in Cannes, Nice, Marseille & Monaco. We have affordable semi-custom solutions. Contact us to find out more!

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This year at TFWA in Cannes we have built a 30sqm stand for Quint Essential Brands Group.

This very open stand design featured large seating/meeting areas with custom tables, large light boxes to grab attention and a bespoke cabinet to showcase all their bottles. Also a large storage area for all stock and to hide the structural column on the back of the stand.

To soften this very manly stand we provided some extra flowers on the tables and with the light laminate flooring and the bright orange chairs we softened the black wood look.

If you are exhibiting in Cannes and are you looking for a custom stand solution to stand out from the crowd, talk to your local stand builder in Cannes, Nice, Marseille & Monaco. We have affordable semi-custom solutions. Contact us to find out more!

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The duty free and travel retail global summit
TFWA 27 Sept – 2 Oct 2020 – PALAIS DES FESTIVALS, CANNES, FRANCE.

Founded in 1984, TFWA is the world’s biggest duty free and travel retail association, providing the industry with high-quality exhibitions, acclaimed conferences and workshops, and in-depth market research. TFWA is instrumental in forging close relationships between suppliers and operators, and plays a vital role in representing the interests of its members and the industry as a whole. It provides the global industry with business support and a forum for dynamic development.

TFWA’s commitment to the duty free and travel retail industry is summarised by its motto – by the trade for the trade. As a non-profit-making organisation – and with a membership of over 440 companies including some of the world’s best-known brands and suppliers of premium goods – TFWA’s range of products and services are focused purely on delivering value to the industry.

Over 3,000 traveller-oriented brands and over 2,000 key executives from major landlords and retailers

If you are exhibiting at TFWA and are you looking for a custom stand solution to stand out from the crowd, talk to your local stand builder in Cannes, Nice & Monaco, CannesExpo. We have affordable custom solutions starting from €345 per square metre turn-key. Contact us to find out more!

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TFWA is the world’s biggest duty free and travel retail association
Tax Free World Association 30 Sept.- 04 Oct 2019 – PALAIS DES FESTIVALS, CANNES, FRANCE.

TFWA is an association of brands, whose mission is to identify trends and opportunities, build awareness and provide a business platform for the global duty free and travel retail industry to prosper.

TFWA is instrumental in forging close relationships between suppliers and operators, and plays a vital role in representing the interests of its members and the industry as a whole. It provides the global industry with business support and a forum for dynamic development.

Founded in 1984, TFWA is the world’s biggest duty free and travel retail association, providing the industry with high-quality exhibitions, acclaimed conferences and workshops, and in-depth market research. TFWA’s commitment to the duty free and travel retail industry is summarised by its motto – by the trade for the trade. As a non-profit-making organisation – and with a membership of over 440 companies including some of the world’s best-known brands and suppliers of premium goods – TFWA’s range of products and services are focused purely on delivering value to the industry.

If you are exhibiting at TFWA and are you looking for a custom stand solution to stand out from the crowd, talk to your local stand builder in Cannes, Nice & Monaco, CannesExpo. We have affordable custom solutions starting from €345 per square metre turn-key. Contact us to find out more!

Get a quote